Written by Aycan Yılmaz

This year, Dutch Design Week returns with the theme Real Unreal from 19 - 27 October 2024 in Eindhoven. The theme aims to question, "What is real, what is not, and where do our diverse perspectives meet?" as designers explore what we accept as real and seek to move us forward in creative ways. It will feature the power of innovation and creativity through the lens of what is real and what is not.

Check out this creative video for a sneak peek of the excitement coming to this year's DDW! 👀

‘‘Designers are driven by a desire to work together to make the impossible possible. Every step counts if we want to create a different reality. Designers explore, question, and challenge what we perceive to be true. They help us imagine the unimaginable and make it more tangible. They find countless ways to use their imagination in combination with collective knowledge and varied experiences.’’

If you are in the Netherlands between 19 - 27 October 2024 in Eindhoven, don't miss out on Dutch Design Week! It's an exciting event showcasing the future of design, meant to inspire and connect people. Whatever discipline you are from, you'll enjoy a taste of creativity, experimentation, and innovation!